Usability: Making Websites Easy to Use

Usability refers to the sophistication and clarity of a user interface or website. In order for a website to be truly successful, users must be able to navigate through the website, find the information or product they are looking for, and take action through an easy process.

Through Conversion Design, usability research, testing, and analysis techniques are applied to the website design process. This ensures that user needs and requirements are met through functional, effective, and efficient interfaces.

Usability Services

Usability Analysis
Usability Analysis is an in-depth analysis of your website from the user perspective. Opportunities to improve website usability include page layout, navigation, content, and conversion areas.

User Research
User Research allow us to gain an understanding of how people are interacting with your website in a realistic environment. The goal of usability research is to improve the user experience and ultimately increase website conversions. Research methods include surveys, focus groups, and website usability testing.

Usability Benefits: A Business Perspective

  • Increased customer satisfaction
  • Increased sales and revenue
  • Reduced development time and costs
  • High return on investment (ROI)
  • Reduced support, training, and maintenance time and costs
  • Increased performance and productivity

Improve the User Experience

A usable, well designed website will improve the user experience and result in more conversions and higher profits. Through research, evaluation, and analysis, we gain a clear understanding of user requirements and expected tasks. We apply user research and behavior statistics to the design process to ensure that each page is user friendly. All usability best practices and website design standards will be incorporated to ensure your website is easy to use.

Contact us to learn more about how usability can increase online conversions and improve website performance.